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CHARLES & KEITH has opened its new store at the recently inaugurated Inorbit Mall, marking the brand’s third outlet in Mumbai. The launch introduces the brand’s Concept 7 store format, designed to deliver an elevated and immersive retail experience for customers.
Known for its accessible, trend-forward fashion offerings, CHARLES & KEITH continues to strengthen its retail presence in India with this latest expansion.
The Concept 7 store carries forward the brand’s signature minimal aesthetic, reinterpreted through a more architectural design language defined by rhythm, structure, and materiality. The space incorporates geometric detailing and subtle 3D elements across key surfaces, creating depth and a refined sense of movement.
The interiors maintain a calm and cohesive visual identity through a restrained palette of soft neutrals. Off-white cement finishes, matte and pearl-toned laminates, and brushed stainless steel accents come together to form a balanced interplay of texture and precision.
Selective colour accents introduced through seating, rugs, and feature elements add warmth while preserving overall design clarity, resulting in a modern and premium retail environment aligned with the brand’s evolving identity.
Each section of the store has been curated to offer a storytelling-led shopping experience, spanning footwear, handbags, and lifestyle accessories. Customers are encouraged to explore the collections and discover new trends while engaging with a personalised in-store experience.
The new CHARLES & KEITH Concept 7 store is now open at Inorbit Mall, Malad, Mumbai.
