Chalu Chinese Re-Enters Nagpur, Targets Youth Market with Desi-Chinese Flavours

Chalu Chinese Re-Enters Nagpur, Targets Youth Market with Desi-Chinese Flavours

Chalu Chinese Re-Enters Nagpur, Targets Youth Market with Desi-Chinese Flavours
The new location adds to the brand’s growing footprint of 200+ outlets in 30+ cities including one international outlet in Canada.

Popular Indo-Chinese quick-service restaurant (QSR) brand Chalu Apna Desi Chinese has opened a new outlet in Nagpur, marking its return to the city as part of a wider push into high-growth Tier II markets.

The new location adds to the brand’s growing footprint of 200+ outlets in 30+ cities including as Delhi, Bengaluru, Amritsar, Indore, and Agra. The brand also boasts of one international outlet in Canada.

Chalu Chinese is known for its bold, street-style desi-Chinese offerings that blend Indian flavours with Chinese cooking techniques — a combination that has earned it a loyal following among students, young professionals, and families seeking affordable, spicy comfort food. The company says its value-for-money pricing and fast service have made it a go-to for casual diners and late-night snackers alike.

Confirming to Franchise India, Vibhanshu Mishra, founder of Chalu Chinese said, “Nagpur was a natural next step for us. The city has a thriving food culture, and we are excited to contribute to it with our unique brand of spicy, desi-Chinese street food.”

The new outlet, located in the heart of the city, will offer dine-in, takeaway, and delivery services, catering to a wide demographic — from college students to office-goers and families.

Chalu Chinese’s expansion into Nagpur is part of its broader strategy to tap into cities with young populations and a strong appetite for affordable, flavour-forward food. The brand’s aggressive growth in smaller cities reflects the shifting dynamics of India’s QSR market, where regional tastes and affordability increasingly drive consumer choice.

 

 

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