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Reliance Retail's premium fashion and lifestyle brand AZORTE has strengthened its retail footprint in Bengaluru with the opening of a new store at Phoenix Marketcity, Whitefield. The launch takes the brand's network to eight stores in Bengaluru and 43 outlets across India.
The new outlet offers an extensive range of womenswear, menswear, kidswear and accessories, supported by technology-enabled features aimed at enhancing the in-store shopping experience. The store was inaugurated by actor Sharanya Shetty, who presided over the ribbon-cutting ceremony.
The Whitefield store showcases AZORTE's technology-led retail concept, featuring RFID- and QR code-enabled inventory tracking, smart trial rooms with personalised styling recommendations, and self-checkout counters designed to make shopping faster and more convenient.
According to the company, the outlet has been designed to deliver a seamless and interactive shopping experience, allowing customers to discover, try and purchase products with ease.
The latest addition forms part of AZORTE's ongoing expansion strategy in Bengaluru, reinforcing its presence across key retail destinations while continuing to grow its nationwide store network.
