Hitesh Dhingra is founder of The Man Company - fast growing premium grooming essentials brand exclusively for Men. Hitesh is a serial entrepreneur and has been the Co-founder of multiple ventures in Digital space - Trulymadly, Letsbuy.com (acquired by Flipkart) &Tyroo. He is passionate about building brands &start-ups. Hitesh believes the next decade will see a rapid explosion of premiumisation in CPG segment in India along with convergence of retail & e-commerce.