Ms. Sanya Dhir,
Brand Director, Karol Bagh Saree House

Ms. Sanya Dhir, the young and dynamic Brand Director from the House of KBSH joined the 50 year old family legacy a few years ago. Her calling was the need to bring out Indian ethnic wear from the traditional closet and break the age-old stereotype attached, making it more accessible and relevant to the modern Indian woman.

The collaboration between Yash Raj Films & KBSH Private Limited & incubation of brand Diva’ni (India’s first cinema inspired fashion brand) is a recent feather in her cap. A Fashion Retail graduate from Nottingham Trent University (Pearl Academy), Sanya has further specialized in Fashion Management from the London College of Fashion.

In her role as the Brand Director of KBSH, Sanya heads the business development, branding, product diversification and marketing while her team looks after design, manufacturing, distribution, sales and ecommerce.