Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Vivafit India 2018-07-13

Vivafit India Share the Important Marketing Moves to Enter Digital Market

Vivafit India aims to open 20 more Viva fits in North India in the next 1 year via the franchising model.

By Senior Sub-editor
Vivafit India Share the Important Marketing Moves to Enter Digital Market

 

Manisha Ahlawat, Managing Director, Vivafit Portugal in India since 2010 has seen the ups and downs in the market and has had the first-hand experience of all the struggles a woman entrepreneur goes through while building her women-only gym in Gurgaon.

Vivafit India aims to open 20 more Viva fits in North India in the next 1 year via the franchising model. Manisha says that “We are absolutely looking forward to expanding through only franchising. We have tried setting our own models and we have succeeded in that, and now we are ready to franchise.”

Here she shares the important marketing moves to enter a digital market:

The Authenticity of Your Products:

The market is loaded with products, which are promoted with made up advertisements and polished surfaces but in reality, they do not have the substance of their own, which is why being authentic and showing the real self is rare but important for brands to grow.

Manisha says, “I think today if you are on social media, you need to be very authentic. There are a lot of things made up, so we try to put up authentic content out there.”

Set Realistic Goals:

Running behind unrealistic targets and goals would lead to nowhere, ultimately the quality service you deliver is going to fetch you customers, which is why it is important to set realistic goals and take measurable steps to achieve them. Maintaining consistency growth is more beneficial to a brand than earning and losing it.

Manisha says, “Be very realistic and consistent, and also be present across all media, there are so many now.”

Social Media Presence:

Brands have to put their products and services on all the social media platforms available out there. The entire world is present online and is consuming the products and services they see all the time, if you miss it, you are gone from their mind.

Manisha says, “It is important now to be present from Facebook to Instagram to LinkedIn and keep pushing fresh content to keep the audience engaged and attract the costumers’ undivided attention.”

Be Interactive:

Being social media is not enough, let the audience participate in the conversation and get involved to know what more you can deliver to them or how you can make your service better. Interaction and mutual feedback is an important part of the business.

Manisha says, “Be more interactive with the audience and understand their needs and desires. It will keep them motivated and make them feel valued. Happy costumers are our ultimate objective of the business.”

Comment
image
image
image
image
Related opportunities
  • About Us: Join hands with Iris Florets - the happy play..
    Locations looking for expansion Telangana
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 5lac - 10lac
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Hyderabad Telangana
  • HR & Recruitment
    About Us: SMVA Consultants is a MSME Certified. professional human resource..
    Locations looking for expansion West Bengal
    Establishment year 2013
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater kolkata West Bengal
  • Furniture/Home Decor & Furnishing
    About Us: INSTA DECOR is a Interior design consortium headed by..
    Locations looking for expansion New Delhi
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 50lac - 1 Cr.
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New Delhi
  • Competitive Exam Coaching Institute
    About Us: Do you have high aims? Get connected with Vidyalankar..
    Locations looking for expansion Maharashtra
    Establishment year 1960
    Franchising Launch Date 2010
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts