Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Pet Food 2018-08-02

This Shepreneur’s Brand Offers New-age, Natural & Grain Free Dog Food

In India, pet food predominantly includes packaged, ready-to-eat food products that are manufactured to provide complete nutrition to pets.

By Senior Sub-editor
This Shepreneur’s Brand Offers New-age, Natural & Grain Free Dog Food

According to a recently published report by TechSci Research, “India Pet Food Market Forecast and Opportunities, 2019”, the pet food market in India is projected to cross USD 270 million by 2019.

Major factors driving the demand for pet food in the country include a rising number of nuclear families particularly in urban areas; increasing pet ownership and rising per capita disposable income.

In India, pet food predominantly includes packaged, ready-to-eat food products that are manufactured to provide complete nutrition to pets.

Despite the rise in demand for the pet food industry, Jyoti Chhetri, Founder, Wag & Love shares with Franchise India, that there are many hurdles which crop up. It’s necessary to go deep into the challenges to find a proper solution, attaining your success as a brand.

Inorbit Pink Power 2018 identified Jyoti Chhetri, the founder of Wag & Love as one of the 10 promising women entrepreneurs and awarded her the winners trophy along with 9 others.

Inspired by dogs and their love for us, the brand is dedicated to offering a new-age, natural & grain free dog food, Jyoti founded “Wag & Love”.

Mentioned below are few of the challenges, which Jyoti faced:

Lack of Awareness:

(1) Lack of awareness amongst pet parents about canine nutrition and the importance of feeding their furry babies a wholesome, natural & well-balanced food that is biologically appropriate for them.

(2) Lack of awareness on the need for balanced food for dogs among pet practitioners, particularly in tier 2 and tier 3 cities

(3) Taboos on rising pets, restrictions in residential societies limit the growth of the pet dog population, thereby the pet food

(4) Lack of recognized, reliable pet food grading authorities in India.

Diets and Supplements:

(1) Breaking traditional myths and perceptions about feeding dogs based on our personal feeding habits, e.g. 

      (A) Home food is the best food for pets.

      (B) Feeding a vegetarian diet to the dogs because of our beliefs.

(2) Consistent and reliable sourcing of high-quality ingredients for pet food in India is a major challenge.

(3) Competing with multi-national giants offering products through heavy marketing budgets and incentives and monopolization in the economy and premium range making it a high entry barrier.

(4) Disorganized supply chain network and infrastructure for retail of pet products in India.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Automobile Accessories
    EV Motors India Private Limited (“EVM”) is a start-up company..
    Locations looking for expansion Haryana
    Establishment year 2016
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Tea And Coffee Chain
    About Us: We serve our tea the way Indians like best!! Freshly..
    Locations looking for expansion DELHI
    Establishment year 2008
    Franchising Launch Date 2009
    Investment size Rs. 10lac - 20lac
    Space required 50
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater DELHI DELHI
  • About Us: Cha Bar offers this experience at Oxford Bookstores in..
    Locations looking for expansion New Delhi
    Establishment year 2000
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
  • Ice Creams & Yogurt Parlors
    Late Sr. Lal Singh founded BASANT Kulfi in 1952 with..
    Locations looking for expansion Haryana
    Establishment year 1952
    Franchising Launch Date 2020
    Investment size Rs. 2lac - 5lac
    Space required 36
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads