Wellness and convenience are becoming the two sides of the same coin and it is all because of the efficient utilisation of technology by brands.
It’s been technology that has brought the evolution to the wellness industry and to every other industry that exists. Technology and innovation have been an important part of the change that mankind is experiencing. There are no doubts that with the invention of wellness driven apps, the lives of the consumers have become easier. Wellness apps have become quite common and there is no dearth of the choices for them as well.
The Future of Wellness Apps
Wellness apps have made a market of their own. People have options to choose from such a huge variety as there is an app for everything one does. Wellness is a topic which is discussed widely but due to the shortage of time, people are not able to give it their full attention. The future of wellness based apps seems big and bright as consumers have adopted the idea of self-management when it comes to their health and wellness.
Factors Supporting the Scope
Technology is the biggest factor supporting the scope for the wellness apps industry. The high demand in all the segments related to wellness has opened doors to unlimited opportunities for the both the companies and the consumers. With the consumers coming back for health related information, fitness graphs, diet schedules, tips and tricks etc, the market is booming as it is estimated to be worth USD 90.49 Billion by 2022, registering a CAGR of 33.7%, according to a report by Markets And Markets.
Names in the Wellness App Game
The wellness industry is big and growing. So is the market for wellness apps. Consumers have become tech savvy and have taken up to using various wellness apps for every activity they indulge in or look forward to. Various segments have witnessed the emergence of wellness based apps in the market and the popularity they claim. Some of the apps that are gaining steam in the Indian market in segments like beauty, fitness, health etc are Beautylish, Lakme Makeup Pro, GoodGuide, MyFitness Pal, Google fit, Yoga-pedia, healthifyme and many others. The market is very competitive as there is no dearth of ideas as well as apps for any activity related to wellness.
Being present digitally gives us the flexibility to expand in the geographies where we are not present at a quick pace. One of the biggest pain points that people have is that they don’t know how to manage their reports. There are piles of reports and they keep losing it. They have to carry them whenever they have to go for their checkups. With the help of STETHO, they can actually get all the reports in one particular place which is digital. Along with it, they can also see the trends of the report. So, it just not helps one to store reports but also helps them to see the trends. The consumer can go on one particular parameter and see a graph for themselves. STETHO empowers the customers instead of them always being at the mercy of the doctors. The app lays out all the difficult terminologies in a simple format for the consumer to understand. The consumer can also monitor his lifestyle through STETHO, says Siddharth Sangwan, CEO, Hindustan Wellness, mentioning his wellness app STETHO which has helped in connecting wellness and technology to convenience.
Merging technology and wellness has sorted out the lives of the consumers to a great extent. In the busy schedules we all deal with every day, it does become tough to keep a track of the progress in our lifestyles. Innovation and technology have been a boon to the wellness industry as the introduction of apps in each and every segment of it have helped out the consumers with all the stuff they have been handling on their own. Whether it is beauty, fitness, healthcare, yoga etc, the era of apps has become a golden one as customers do not have to keep stressing about moving place to place for what they desire and also the load to carry too many things with them has reduced considerably. With the wellness, apps come the comfort and convenience which is very important for the consumers. The era of wellness apps seems to go a long way with the changing needs of the consumers and the evolving market pattern.