The year 2018 welcomed many innovations from the beauty industry which is creating a buzz.
The beauty industry is approaching towards creating brands which are published through the lens of wellness. Recently a brand named ‘SELF” has been launched as a health brand which is working on covering the specific beat in a way which helps people feel better.
The year 2018 welcomed many innovations from the beauty industry which is creating a buzz. The focus can be seen shifting back to wellness and the various roles beauty plays in helping people feel their best. But what does “healthy beauty” actually mean? Here is how we are trying to address the above-mentioned question.
Taking care of yourself
Health conditions that affect the way a person looks can have an emotional impact. Learning to live with and managing those health conditions and their symptoms can be an important avenue towards feeling better both physically and psychologically. Beyond the more medical applications, beauty products and routines can also be tools for self-care in general. Industry people are resourcing accurate and expert-approved product for everything from skin cancer to dandruff, working closely with the dermatologists, cosmetic chemists, and scientists to bring research-backed information.
Being an informed consumer
Beauty aisles are awash products marketed as clean and natural. Industry people are making sure that the customer should be familiar with the ingredients they are using. It’s all about personal choice when it comes to what people put on their body. There are a lot of lab-made ingredients which are super effective but still many prefer to go natural with their beauty routine. The beauty industry is trying to provide the customers with the best information available about the products by creating a transparency.
Beauty products can be remarkable and magical tools that help to understand the personal identity and style, enhancing uniqueness and beauty in a person. Beauty companies are focusing more on inclusivity by offering a wider range of products.
Whether it’s brushing your teeth in the morning to beauty routine followed by 10-step Korean beauty skin care ritual… the beauty industry is coming up with constant innovations and information, expanding their business targeting varieties of audiences.
Anthropology certainly isn’t the only fashion company moving aggressively into the “wellness” space. Numerous retailers–Neiman Marcus, Urban Outfitters, Madewell, Nordstrom, and most recently Barney’s–aim to partake in the $3.7 trillion “health and wellness” juggernaut. Of that, the Global Wellness Institute Estimates that “beauty” has a $999 billion industry footprint.
Current research suggests that activities involved in maintaining beauty positively influence our emotional and physical well-being. They create positive internal experiences that can result in decreased stress, as well as identifiable benefits to the body and brain. Through a better understanding of health’s intrinsic link with beauty, there is a shift in attitude and behavior that now has support from science and psychologists.