Early Entrepreneurial Journey
Siddharth Dungarwal began his entrepreneurial journey at just 18, starting with a small retail store. What followed was a steady expansion into trading and manufacturing, building the foundation of a ₹600 crore business now preparing for an IPO within the next three years.
Building Snitch
In 2019, Siddharth relaunched Snitch as a B2B apparel brand, focusing on manufacturing and distribution for retailers. This phase strengthened the brand’s operational and sourcing capabilities.
The D2C Pivot
In 2020, amid pandemic-led disruption, he made a decisive shift to a direct-to-consumer (D2C) model, launching Snitch’s own website in July 2020. Starting with 35 products and a lean team, the move enabled tighter inventory control and a direct consumer connect—fueling rapid growth.
Brand Growth & Recognition
Anchored in the “Made in India for the World” philosophy, Snitch gained national visibility through Shark Tank India (Season 2) in 2023, followed by fresh funding and ambitions to become the “Zara of India.”
Omnichannel Expansion
Snitch entered offline retail in July 2023 with its first store in Bengaluru and scaled to 38 stores within eight months. The brand now plans to reach 100 stores by end-2025, strengthening its omnichannel presence.
Leadership Outlook
Driven by innovation, resilience, and consumer-centricity, Siddharth continues to redefine men’s fashion in India while inspiring a new generation of entrepreneurs to build boldly and think globally.
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