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The House of Rare, a leading premium fashion conglomerate, has unveiled its new flagship store in Hyderabad, marking a major expansion in the brand’s physical retail presence. Located in the upscale Banjara Hills neighbourhood, the expansive 10,500 sq. ft. store spans four levels and brings all four of the company’s fashion verticals under one roof for the first time in the city.
This new store offers a fully immersive experience of the brand’s portfolio: Rare Rabbit for contemporary menswear, Rareism for women’s fashion, Rare Ones by Rare Rabbit catering to boys aged 6 to 16, and Rare’Z by Rare Rabbit, which focuses on footwear and streetwear. The flagship store is designed not just as a retail space but as a comprehensive lifestyle and fashion destination.
“Hyderabad is a city that appreciates craftsmanship, culture, and style,” said Lavish Soni, Chief Business Officer – Retail, The House of Rare. “With our Banjara Hills store, we’re creating an inclusive and immersive space that meets the evolving fashion needs of the entire family. This isn’t just a shopping outlet—it’s a curated ecosystem of design and experience.”
The Banjara Hills flagship follows the recent launch of The House of Rare’s first city presence at the Rajiv Gandhi International Airport, signaling the brand’s strategic focus on Hyderabad as a key market. The launch also forms part of a broader expansion strategy to strengthen the brand’s footprint across high-growth cities, including emerging Tier 2 and Tier 3 locations.
Founded in 2015 under Radhamani Textiles by Chairman Manish Poddar and Managing Director Akshika Poddar, The House of Rare has rapidly grown into one of India’s foremost premium fashion houses. With a portfolio of over 170 stores nationwide, the company continues to blend modern retail design with deep-rooted textile expertise.
As Indian consumers increasingly seek style-driven, family-inclusive retail experiences, The House of Rare’s new Hyderabad flagship store is poised to become a trendsetting destination for discerning shoppers.
