Reebok expands in South India, launches two new stores

Globally renowned sports footwear and apparel brand, Reebok, is expanding its retail footprint in the Southern part of the country by launching two new stores in Chennai (Anna Nagar and Phoenix Marketcity). Bollywood actor Taapsee Pannu, who is also Reebok brand ambassador, officially inaugurated the stores.

Taapsee said, “As an advocate of fitness and an active lifestyle, I appreciate Reebok’s dedication to providing products that meet diverse fitness needs.”

Reportedly, Manoj Juneja, CEO of Reebok India, added, “The opening of these new stores in Chennai represents more than just an expansion for Reebok; it symbolises our deep-rooted commitment to fostering a thriving sports and fitness culture in this vibrant city. Chennai, with its dynamic spirit and evolving fitness ethos, presents an opportune landscape for us to further our mission of enabling individuals to lead healthier, more active lives."

The two new Reebok stores are a strategic move under the banner of Aditya Birla Fashion and Retail Limited (ABFRL) to meet the rising demand for premium sportswear in South India.