Fashion & Retail Footwear

Liberty to expand its footprint, eyes tier II and III markets

TFW Bureau
TFW Bureau Apr 23, 2024 - 1 min read
Liberty to expand its footprint, eyes tier II and III markets image
One of the most successful homegrown footwear brands in India, Liberty Shoes, is now looking to strengthen its presence in tier II and III towns pan India.

Liberty is one of the world’s leading manufacturers of leather footwear and has a presence in more than 25 countries across the globe. Within India itself, Liberty has a footprint in 122 cities via 165 company-owned units and 250 franchise units. And now the brand aims to add 50 outlets year on year across India. Championing retail franchise in the footwear segment, the brand is now targeting a total of 500 franchisees by December 2025.

Liberty has a wide portfolio of brands, the largest in the industry, comprising 10 distinctive sub-brands.

“I foresee Liberty emerging as a brand with a refreshingly youthful appeal across India, along with making its mark as a global brand. We want to be identified with innovations in footwear technology,” says Raman Bansal, COO, Liberty Shoes Ltd.

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