Kids-only store to offer specialized eye testing facilities, specifically for children.
In its bid to address the growing rate of myopia in children, home grown eyewear giant Lenskart has opened its first kids-only store in India.
As per reports, In India alone, the rate of prevalence of myopia is as high as 21.19% in 5 to 15-year-old urban children, and is projected to reach over 50% soon. Hence, there is an urgent need for kids’ eye testing to become more accessible, friendly and affordable in the coming years.
At the store inauguration, Peyush Bansal, CEO and co-founder of Lenskart, said, “Every child deserves the best vision care possible and we knew that Lenskart has to make that happen. As for all our customers, we want to ensure that children don’t have to make any compromises when it comes to their eyes, and they have access to the best range of eyewear that is both comfortable and stylish.” He further added, “Another problem leading to lower awareness of myopia in children is that kids’ eye tests are expensive. We are investing extensively in technology that can help us democratize this and make kids’ eye tests more affordable and accessible across the country.”
Till now, Lenskart used to only do eye tests for people above the age of 12. Now it will cover ages below 12 as well. Lenskart is also investing in technology that will help stunt myopia progression in children.
