Broadleaf Kitchens & Decor, a prominent player in the home decor and interior design industry, has taken the Master franchise of Elle Decor Kitchens & Wardrobes in India, marking a significant milestone in their expansion strategy. The brand plans to strengthen Elle Decor's presence by opening company-owned outlets in metros and then operating stores in tier II & III cities via the franchise model.
According to Rahul Batra, CEO of Broadleaf Kitchens & Décor, 'We are glad to join hands with Elle Decor for India. We have already opened a store in Delhi and will soon open company-owned stores in Bangalore, Hyderabad, Mumbai, Ahmadabad & Nagpur. We will then be opening franchise stores in tier II & III towns.'
The partnership between Broadleaf Kitchens and Elle Decor represents a synergy of expertise and vision. Broadleaf Kitchens' deep understanding of the Indian market, coupled with Elle Decor's global acclaim for sophisticated design aesthetics, promises to revolutionize the home decor landscape in India.
'We are seeking like-minded partners for tier II & III cities with a vision to grow along with the brand. We have plans to open around 45 stores in next seven years,' he adds. Sustainability and ethical sourcing will also be key pillars of their expansion strategy, reflecting both Broadleaf Kitchens' and Elle Decor's commitment to environmental stewardship and social responsibility. By prioritizing eco-friendly materials and supporting fair trade practices, they aim to not only deliver high-quality products but also contribute positively to the communities they serve.
Overall, the alliance between Broadleaf Kitchens and Elle Decor signals a new era of sophistication and style in the Indian home decor market. With a shared passion for design excellence and a dedication to exceeding customer expectations, they are poised to set new standards of creativity and innovation, inspiring generations of Indian homeowners to elevate their living spaces with timeless elegance and flair.
