Délifrance, with a legacy of 100 years in French Bakery know-how is being brought to India by the Bahri Hospitality and Cuisines Pvt Ltd, part of the Bahri group. It is soon to launch its first outlet in South Delhi, Defence Colony, New Delhi. Bahri Hospitality is the exclusive master franchisee pan India and also holds the rights of sub-franchising the brand in India. For online sales, the website will be launched in December this year opening the doors to meaningful engagement with its consumers.
Outlets will be operating in three formats - Bistro, Bakery & Coffee Shop, and Express Delivery outlet. While the Bistro will have an exclusive menu of viennoiseries, patisseries, bakeries, hot dishes and beverages, the other two formats will specialize in bakeries and patisseries. Bahri Hospitality will develop the brand across all channels to reach out to Indian consumers with specially curated hampers and delicious French bakery classics, combined with local tastes. The group will import French classics bakery goods and has already set up a central production unit in Delhi to produce additional local bakes, based on French bakery techniques and quality ingredients.
Hemant Bahri, founder and managing director of the Bahri group said, “We are very excited to launch Délifrance in India. There is a huge potential in the bakery segment and this alliance with Délifrance will allow us to contribute in bringing the authentic taste of French bakery delicacies to the Indian subcontinent across many different channels.”
Fabrice Herlax, International Marketing and Concept Strategy director for Franchise and Branded Solutions, Délifrance, said, “Entering the Indian subcontinent is a fantastic challenge for our brand, in its ability to connect and adapt to the local taste and flavours, based on our 100 years legacy in milling and French bakery know-how.”
