Retail Store Launch

Ace Turtle broadens Toys"R"Us footprint with inaugural store in Bengaluru

TFW Bureau
TFW Bureau Mar 29, 2024 - 2 min read
Ace Turtle broadens Toys"R"Us footprint with inaugural store in Bengaluru image
ace turtle, a leading technology-native retail company in India, has inaugurated Bengaluru's inaugural Toys"R"Us store at Bhartiya Mall of Bengaluru.

 This move is part of ace turtle's strategic initiative to broaden Toys"R"Us's footprint in India, with plans to establish 12 stores by 2024. Currently, Toys"R"Us operates two stores in India, including a retail outlet in Hyderabad and a recently opened flagship store in Mumbai.

Situated in the integrated township of Bhartiya City near Hebbal in Bengaluru, the new store spans 6,200 sq. ft., offering a seamless toy shopping experience for children and families. The store boasts an extensive range of leading international brands such as LEGO, Hasbro, and Mattel, alongside popular Indian brands like Playshifu, Funskool, and Winmagic. Visitors of all ages can enjoy interactive elements throughout the store, capture memorable photos with Geoffrey the Giraffe, and partake in branded experiences from top toy brands.

Nitin Chhabra, CEO, ace turtle, said, "We are thrilled to bring Toys"R"Us to Bengaluru with the opening of our new store at Bhartiya Mall. The expansive store extends beyond a simple shopping destination; it will serve as a comprehensive recreational space for children and families, offering a wide array of toys that cater to various interests and age groups. We offer the signature Toys“R”Us shopping experience that is a benchmark globally for over 70 years. We believe there is tremendous potential for organized toy retailing in India given the fast-growing customer base. The expansion of Toys“R”Us will contribute to the Government of India’s “Make in India” initiative by accelerating toy manufacturing in the country.” 

Arjun Aggarwal, Vice Chairman and MD, Bhartiya Urban said, "Bhartiya Mall Of Bengaluru is delighted to welcome the first store of Toys"R"Us in Bengaluru. This iconic brand brings a world-class shopping experience for children and families. We are confident that it will be a favorite destination for children and parents alike. This collaboration aligns perfectly with our commitment to providing diverse and exciting options for our patrons, further enhancing the vibrancy and appeal of the mall." 

In June 2021, ace turtle formed a joint venture with Flipkart Group’s Wholesale Entity in India to acquire the Toys"R"Us license in India. This collaboration resulted in the launch of India’s first Toys"R"Us retail store in Hyderabad in March 2023, followed by the opening of the flagship store in Mumbai's Linking Road in December 2023. Additionally, customers across India have been enjoying their favorite toys through the online store.


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