V-Rich’s Yogurt Alley to expand via franchise model

Yogurt Alley, India’s homegrown clean-label yogurt brand from V-Rich Natural Products Pvt. Ltd., is opening its doors to entrepreneurs with the launch of its national franchise program. From a niche premium offering to an aspirational lifestyle brand, Yogurt Alley is set to take healthy indulgence mainstream—inviting franchise partners to be part of the next big wave in natural foods.

Initially, franchise models will be made available in Bangalore, Mumbai, Chennai and Hyderabad, for kiosks to be located in premium malls and high-footfall corporate campuses. Based on two years of R&D, sourcing excellence and customer loyalty in its company-owned stores, Yogurt Alley will offer the following on its franchise menu:

Yogurt Jars – Flavored – No Preservatives, Hung Curd with Real Fruit

Yogurt Smoothies – ready-to-drink health drinks filled with protein and probiotics for on-the-go health seekers.

Yogurt Ice Cream – A tasty dessert made from probiotic-rich yogurt and no artificial additives.

All products are made in V-Rich clean-label, R&D driven food philosophy, and have complete traceability using fresh milk from company’s Brundavan Farms and partner dairies for quality assurance.

Yogitha Jahnavi, Founder & CEO of V-Rich said, "We have perfected our recipes, supply chain, and validated our model in high-footfall urban spaces. This is the right time to expand with like-minded franchise partners that share our passion in making healthy indulgence a part of everyday life.”

The franchise model ensures centralized production for consistency, direct supply chain management, and a dedicated training academy for franchise teams. Partners will receive full branding support, launch campaigns, and inclusion in national marketing programs.

In line with V-Rich’s long-term vision to create a full-stack natural foods ecosystem, Yogurt Alley’s expansion will lay the foundation for future offerings across clean-label dairy and functional foods—spanning kiosks, QSR formats, and retail shelves.

Sustainability and innovation remain central to the brand’s DNA, with eco-friendly packaging, seasonal menus, and locally sourced ingredients enhancing both product appeal and environmental responsibility.