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The new outlet is also the brand's fourth store in the city, underlining Lucknow's growing importance in TIGC's expansion strategy.
The latest opening reflects the company's focus on deepening its presence in high-growth markets and bringing its fashion offerings closer to consumers. According to TIGC, each new store represents not only its retail expansion but also the collective efforts of its employees and partners who have contributed to the brand's growth.
Marking the milestone, the company thanked its workforce for helping it reach the 20-store mark and reaffirmed its long-term goal of building a network of 100 exclusive stores across India.
Founded in 2012 by Anant Tanted, The Indian Garage Co. has emerged as one of India's leading digital-first fast-fashion brands, catering primarily to Gen Z and young millennials. Its House of Brands portfolio includes The Indian Garage Co. for menswear, FreeHand for womenswear and Hardsoda for plus-size menswear.
Backed by TMRW House of Brands, the Bengaluru-based retailer has built a strong presence across major e-commerce platforms while steadily expanding its offline footprint. The company offers more than 3,000 styles and sells nearly six lakh units every month, supported by a technology-driven supply chain and an agile fast-fashion model.
Located at Phoenix Palassio Mall, one of Lucknow's premier shopping destinations, the new store is expected to enhance TIGC's accessibility in North India while strengthening its omnichannel strategy by integrating physical retail with its digital business.
