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Reliance Brands Limited (RBL) has announced a long-term master franchise partnership to bring MAX&Co., the contemporary Italian fashion label from the Max Mara Fashion Group, to India. The Max Mara Fashion Group is among Italy’s largest and most influential fashion houses.
Through this collaboration, RBL will introduce MAX&Co.’s signature blend of modern Italian design, quality craftsmanship, and its fluid, mix-and-match styling philosophy to Indian consumers, targeting a new generation of confident and fashion-forward women.
The brand’s first store is scheduled to launch in Mumbai in early 2026, followed by a wider expansion across major metropolitan cities. The flagship will offer the full product range, including apparel, accessories, and the brand’s seasonal ‘& Co.’ collaborative capsules known for their bold, individualistic style.
“MAX&Co. embodies a dynamic, joyful, and unapologetically individual expression of femininity that resonates strongly with the evolving style sensibilities of Indian women,” said Isha Ambani, Executive Director, Reliance Retail Ventures Limited. “We are proud to bring this iconic global brand to India and look forward to shaping a new chapter in contemporary womenswear.”
Maria Giulia Prezioso Maramotti, MAX&Co. Brand Divisional Director and Board Member, Max Mara Fashion Group, added, “India is a vibrant and forward-looking market that aligns with our passion for creativity and self-expression. Partnering with Reliance Brands is a natural fit as we work to inspire a new community of confident and curious women.”
Positioned as a style-over-trend brand, MAX&Co. champions originality with a spirited, slightly rebellious edge. Its India entry comes at a time when consumers are increasingly leaning toward modern luxury and globally relevant design narratives.
Established in 2007, Reliance Brands Limited has built a portfolio of more than 90 global and premium brands — including Burberry, Coach, Tiffany & Co., Bottega Veneta, Michael Kors, Tory Burch, Versace, Zegna, and more — and currently operates over 1,590 stores across India. The company has also made strategic investments in Indian designer labels and global acquisitions such as Hamleys.
Founded in 1986, MAX&Co. is a contemporary lifestyle brand known for reinterpreting timeless style with bold energy, playful versatility, and a confident, creative attitude.
