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Eight years after exiting the Indian market, U.S.-based pizza giant Papa John’s is making a comeback. The company announced plans to relaunch operations in India this October, with its first new outlet set to open in Bengaluru.
Backed by master franchise partners Pulsar Capital and UAE-based PJP Investments Group, Papa John’s aims to establish a significant footprint in India, targeting 650 stores over the next 10 years. This re-entry marks a strategic move into one of the world’s most dynamic and competitive pizza markets.
India's pizza segment is currently dominated by Domino’s, which operates over 2,200 outlets under Jubilant FoodWorks, and Pizza Hut, with around 1,000 stores run by Devyani International and Sapphire Foods. Earlier this year, Little Caesars also entered the Indian market, with plans to open 100 outlets.
Papa John’s previously exited India in 2017 following a period of underwhelming performance. The relaunch, the company says, comes with a refreshed strategy focused on long-term growth, local market adaptation, and operational efficiency under new leadership.
“We’re entering India with a strong long-term vision,” said representatives from PJP Investments Group. “We’ve studied the market, learned from past challenges, and are excited to introduce a localized yet authentic Papa John’s experience.”
As part of its localization strategy, the brand plans to adapt its menu to suit Indian tastes, following the successful playbook of other global fast-food players. Papa John’s will retain its core offerings such as its signature garlic dipping sauce and cheese-stuffed crusts, while introducing India-specific items to cater to local preferences.
This renewed push comes amid intensifying competition. Domino’s has set an ambitious target of adding 1,000 more outlets in the next three years. “It took us 28 years to get to 2,000 stores. We want to accelerate that pace,” said Sameer Khetarpal, MD and CEO of Jubilant FoodWorks.
With global pizza chains vying for dominance, Papa John’s return signals a fresh wave of competition — and opportunity — in India’s fast-growing food service industry.
(Source: Reuters)
