OTT by Tarun Tahiliani Unveils Flagship Boutique in Khan Market

Strengthening its retail presence in the capital, OTT by Tarun Tahiliani has opened its second exclusive brand outlet in Delhi. Situated in the upscale Khan Market, the new store reflects designer Tarun Tahiliani’s distinctive India Modern design philosophy, offering consumers an immersive experience of the brand’s contemporary takes on Indian fashion.

“Delhi has always been an important market for us, and Khan Market felt like a natural home for OTT,” said Tarun Tahiliani. “The neighbourhood's unique blend of culture, design, and contemporary lifestyle closely reflects the spirit of the brand.”

The newly launched store features a carefully curated range of women’s ready-to-wear apparel and accessories that combine traditional Indian craftsmanship with contemporary global design sensibilities. Conceived as a bright and inviting space, the outlet is designed to offer an engaging shopping experience tailored to the modern Indian consumer.

Among the key offerings are the brand’s signature kaftans, capes, gilets, dresses, and separates, catering to versatile day-to-evening dressing needs. The Khan Market outlet also marks the debut of OTT’s Spring/Summer 2026 collection, which draws inspiration from themes such as Cocktail, Jardin, Rabari, and Interlace, brought to life through fabrics including organza, fluid jersey, knitwear, and crinkled silk.

Launched in 2024, OTT by Tarun Tahiliani already operates a store at Delhi’s premium retail destination, DLF Emporio. The addition of the Khan Market outlet forms part of the brand’s broader strategy to expand its retail presence and deepen its reach among fashion-conscious consumers across India.