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Premium lab-grown diamond jewellery brand ONYA has secured ₹5.5 crore in a pre-seed funding round led by Zeropearl VC, with participation from a group of notable angel investors including MyGate founders Vijay Arisetty, Abhishek Kumar, Shreyans Daga, and Rohit Jindal; UrbanVault founder Amal Mishra; and Crescendo Industries’ Alkendra Pratap Singh, among others. The company plans to deploy the fresh capital to fast-track its offline retail expansion across major Indian cities.
Founded on the idea of creating jewellery that looks good “On You,” ONYA traces its origins to a personal moment that highlighted the need for accessible, meaningful diamond designs. The brand has since positioned itself as an offline-first force in India’s emerging lab-grown diamond market, crafting pieces meant to celebrate life’s significant milestones.
In less than a year, ONYA has expanded to four profitable high-street stores in Bengaluru and reached a monthly revenue run rate of ₹2 crore. The company has also strengthened its leadership team with the addition of Gaurav Choudhary, former Director of Products at xto10x, who joins as Co-founder.
Founder Himani Yadav said ONYA was built to bridge the gap for consumers priced out of traditional diamond jewellery. She noted that the backing from Zeropearl VC reinforces the brand’s alignment with the fund’s “Indiluxe” thesis and will help ONYA bring thoughtfully designed lab-grown diamond pieces to more households across India.
Zeropearl VC founder and managing partner Bipin Shah said the fund was drawn to ONYA’s clarity of purpose and early traction in the offline, design-led segment. He highlighted that India’s evolving perspective on jewellery presents a strong opportunity for brands like ONYA to lead the next wave of premium, next-generation consumer offerings.
ONYA offers IGI-certified lab-grown diamonds set in BIS Hallmarked gold, combining scientific precision with refined design. With the newly raised funds, the company aims to broaden its product portfolio, open additional experience-led stores, and deepen its relationship with India’s growing community of conscious luxury buyers.
