294
/ 4
Min Read
Nykaa, India’s largest beauty retail platform, in a major move to strengthen its fulfilment capabilities & supply chain infrastructure, announced the appointment of Ankit Jain to lead NYKAA NOW, Nykaa’s quick-commerce vertical promising 30-60 minutes delivery across major cities. Ankit Jain is a seasoned supply chain leader, with over 20 years of experience in strategic roles at leading companies including Unilever, Flipkart, and Instamart (Swiggy). The appointment underscores Nykaa's continued investment in building the next generation of technology in the supply chain and fulfilment network for beauty in India.
NYKAA NOW is redefining how beauty is consumed online by delivering the largest assortment of beauty & personal care products in the country within 30-60 minutes, featuring over 1,000 marquee brands across Luxury, FMCG & D2C brands. Since its launch, NYKAA NOW has quickly expanded to 13 key cities, including Mumbai, Delhi, Bangalore & Kolkata, enabled by robust technology integration and strong consumer adoption. This scalable service reinforces Nykaa’s omnichannel leadership while prioritising customer delight, convenience and loyalty, setting a new benchmark for instant, premium beauty delivery in India.
As part of Nykaa’s commitment to convenience, the company has outlined a roadmap to transform fulfilment across the country beyond the key cities. By FY30, Nykaa aims to scale NYKAA NOW across all high-demand pockets in the country, bringing 30-minute beauty delivery within reach of its customers nationwide. This will be complemented by Nykaa Next Day, targeting 90% of all orders across India to be delivered within the same day or next day, and Nykaa Express, which will leverage Nykaa's existing 320+ retail stores to power hyperlocal delivery to customers residing within the vicinity of its stores, with orders delivered in 2-3 hours. Together, this reflects Nykaa's ambition to build a truly integrated hub & spoke fulfilment model that delivers unparalleled convenience without compromising on assortment.
As Nykaa accelerates this next phase of growth, Ankit will play a pivotal role in strengthening the company's supply chain and fulfilment network to be future-ready. A President's Gold Medalist and Chemical Engineering graduate from IIT Delhi, he brings deep expertise across factory operations, innovation and technology, logistics and warehousing, and end-to-end supply chain planning. In his new role, Ankit will lead the expansion of NYKAA NOW across key markets while leveraging AI-led demand forecasting and logistics innovation to build a resilient, tech-enabled fulfilment backbone. His blend of deep operational rigour and quick commerce expertise positions him to drive Nykaa's next phase of growth as it redefines how beauty reaches consumers across India through a differentiated, multi-speed delivery network.
Commenting on the appointment, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “As beauty commerce evolves, customers increasingly expect both speed and choice without compromise. At Nykaa, we are building a differentiated fulfilment ecosystem powered by technology, AI and deep execution excellence. Ankit’s experience in scaling complex supply chain and quick commerce operations makes him uniquely positioned to help us strengthen our network, accelerate NYKAA NOW, and deliver exceptional customer experiences at scale. As we look toward the next decade of growth, this investment in leadership capability will be a key enabler of our longterm vision for beauty commerce in India.”
Speaking on his appointment, Ankit Jain, said, “Nykaa has built an incredibly strong foundation by combining consumer trust with innovation and technology. I am excited to join the company at a pivotal stage of its growth journey and look forward to building resilient, data-driven operations that enable greater speed, reliability and efficiency across the fulfilment network. Together, we have an opportunity to redefine beauty commerce by making the best beauty brands more accessible to customers across the country.”
