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Livpure, a leading brand focused on improving everyday well-being, today announced that it has achieved the milestone of 50 Exclusive Brand Outlets (EBOs) across India with the opening of its Exclusive Brand Outlet in Delhi. The launch marks another step in the brand's efforts to expand its physical retail presence and bring its integrated ecosystem of home wellness solutions closer to consumers, strengthening its commitment to making innovative and reliable solutions more accessible to Indian households.
Driven by its mission to democratise access to safe and pure drinking water, Livpure's expanding EBO network is built on the belief that every household deserves access to the right purification solutions and the knowledge to make informed choices. Going beyond conventional retail, these outlets serve as dedicated brand experience centres, bringing Livpure closer to consumers in their own neighbourhoods. By bridging the gap between advanced technology and everyday household needs, Livpure aims to simplify the consumer journey, build greater awareness around water quality and empower families to make confident decisions for their well-being.
Commenting on the launch, Mr. Rakesh Kaul, Managing Director of Livpure, said, "The opening of our 50th Exclusive Brand Outlet marks an important milestone in Livpure's growth journey and reinforces our commitment to expanding our retail presence across India. As we continue to strengthen our footprint, our focus is on reaching consumers in Tier 2 and Tier 3 cities, making advanced, technology-led home solutions more accessible to households beyond the major metros. Through our expanding network of Exclusive Brand Outlets, we aim to bring consumers closer to our innovations, such as ClearDrop Technology, which goes beyond conventional filtration to address emerging contaminants and deliver cleaner, safer drinking water. As we move forward, we remain committed to taking reliable, innovative and accessible solutions to more homes across the country."
Anchored in Livpure's philosophy of wellness powered by technology, the Delhi outlet brings together the brand's innovations across categories. The store features AIoT-enabled solutions for hands-on exploration, including Livpure's Maintenance Free Water Purifier Series, its Cleardrop Technology Range, 2X Filter Life Water Purifier Range, Voice-Enabled Chimneys, and a portfolio of smart, energy-efficient appliances. Reinforcing the brand's focus on sustainable and future-ready living, the outlet offers live product demonstrations complemented by personalised assistance from trained specialists.
As physical retail continues to play a vital role in building consumer confidence across India's diverse markets, Livpure plans to further accelerate its offline expansion. The company aims to open 100 Exclusive Brand Outlets across key markets over the next financial year, bringing its wellness-focused ecosystem closer to more Indian homes.
Livpure is one of India's most trusted and customer-centric brands. For over 14 years, Livpure has been delivering health, comfort, and innovation to more than 3 million satisfied customers across India. Livpure offers a wide range of wellness-focused products, including water purifiers, subscription-based water purifiers, home appliances, mattresses, sleep accessories, and smart home solutions.
Manufactured and assembled under high hygiene and quality standards in its state-of-the-art R&D facility, each Livpure offering is engineered to minimise environmental impact while ensuring reliability, performance, and design excellence. Supported by a pan-India distribution network and 2500+ certified engineers, Livpure ensures seamless service to households nationwide. As part of the SAR Group, established in 1988, Livpure operates with a long-term commitment to purity, wellness, social equity, and sustainable innovation. Driven by technocrats and visionaries, the mission is to make “crafted for your wellbeing” a promise in every Indian household.
