156
/ 2
Min Read
India’s growing influence in global fashion retail is undeniable, with the country emerging as a key strategic market for international brands, according to Myntra CEO Nandita Sinha. Her remarks come in the wake of Myntra’s international expansion, marked by the recent launch of Myntra Global in Singapore on May 19.
Speaking at the NRF 25 retail summit held from June 3 to 6, Sinha said, “With Myntra Global’s launch in Singapore, we’re laying the foundation for our global foray, aiming to serve the Indian diaspora beyond India.” She added that India’s fashion e-commerce penetration—currently below 15%—offers immense growth potential compared to global benchmarks.
Targeting Singapore’s 650,000-strong Indian diaspora, the company has already seen encouraging trends, including a healthy average order value (AOV) and a strong rate of returning customers. Before the launch, Myntra’s India platform had already recorded organic traffic of over 30,000 users from Singapore.
Sinha highlighted that both global and domestic brands are increasingly customizing their offerings for the Indian consumer, with homegrown insurgent brands particularly adept at shaping niche value propositions.
With over 100 million users in India, Myntra continues to strengthen its position as a leading fashion and lifestyle platform under the Flipkart Group. The company is placing strong emphasis on Gen Z, a demographic that values trend-driven fashion, personalisation, and seamless digital experiences.
“The aspirational Indian consumer is moving up the value chain across categories like beauty, accessories, and occasion wear. Myntra is well-positioned to cater to these evolving tastes,” said Sinha.
As India cements its role as a global retail hotspot, Myntra’s international moves underscore the growing reach and ambition of Indian e-commerce players on the world stage.
(Source: PTI)
