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HRX by Hrithik Roshan, India’s leading homegrown fitness and lifestyle brand, has announced its entry into the travel gear segment with the launch of the HRX Travel Range, developed in partnership with travel innovation brand Escape Plan.
This new line marks a significant expansion for HRX, extending its performance-first philosophy beyond activewear into everyday mobility. Designed for the "Everyday Athlete" — individuals who carry their active spirit beyond the gym into work, play, and exploration — the collection combines durability, functionality, and style.
“Fitness has never been confined to workouts. It’s a state of being — adaptable, consistent, and always in motion,” the company said in a statement. “Travel is a natural extension of this mindset, and today’s on-the-go consumers are demanding gear that performs with them, wherever life leads.”
The HRX Travel Range features impact-resistant exteriors, modular compartments, and ergonomic construction, blending HRX’s performance design DNA with Escape Plan’s technical expertise in travel gear. The collection is tailored to support fast-paced lifestyles — whether it’s navigating daily commutes, business trips, or adventure-filled getaways.
Commenting on the expansion, Ajay Singh, Business Head at HRX, said, “Our mission has always been to stay relevant at every point in a fitness-first lifestyle. Travel gear is a powerful adjacency. For today’s consumers, motion and fitness aren’t separate — they’re intertwined. People want products that enable them to move through life without compromise. This launch allows us to bring the HRX philosophy into everyday journeys while entering one of the fastest-growing lifestyle categories.”
Singh also highlighted the rise of fitness-centric travel — such as marathons, Ironman events, and Hyrox competitions — as a key factor behind the product development. “We’re seeing a growing community of consumers who are traveling with a purpose — to compete, to train, to explore — and they need gear that matches that intensity. This range empowers them with both form and function.”
The HRX Travel Range is now available across leading online and offline retail platforms, positioning HRX as not just a fitness brand, but a comprehensive lifestyle brand for the modern, movement-driven consumer.
With this launch, HRX continues to solidify its presence in the premium lifestyle space — now with gear that goes wherever life and fitness take you.
