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HealthKart has marked its global retail debut with the launch of its first offline stores in Dubai, signalling the omnichannel nutrition and wellness brand's entry into international markets. The company has opened two outlets at Azizi Riviera and Oud Metha, marking its first brick and mortar expansion outside India.
The move forms part of HealthKart's broader international growth strategy. The company currently operates a network of more than 250 stores across India and is looking to strengthen its presence in key overseas markets.
The Dubai stores offer a wide range of sports nutrition products, health supplements and functional foods, complemented by expert nutrition consultations. Customers can access products from HealthKart's flagship brands, including MuscleBlaze, HK Vitals, TrueBasics and Gritzo, alongside a curated portfolio of international nutrition brands sourced through authorised distributors in Dubai.
Commenting on the expansion, Manish Mangotra, Senior Vice President – Offline, Bright LifeCare (parent company of HealthKart), said, "Launching our first international offline stores is a defining milestone in HealthKart's journey as we take our trusted nutrition brands to consumers beyond India. We chose Dubai because it is one of the region's most mature markets for sports nutrition and health supplements, supported by a strong offline retail ecosystem and a diverse consumer base that includes a large Indian community already familiar with our brands. Our immediate focus is to establish and validate our retail model in the UAE, and the learnings from this market will help shape our future expansion across the GCC."
The UAE was chosen as HealthKart's first international retail destination due to its well established health and wellness ecosystem, robust retail infrastructure, and strategic location as a gateway to the GCC region, the company said.
Looking ahead, HealthKart plans to deepen its retail footprint and enhance the customer experience in Dubai before exploring expansion into other GCC markets. The company said its UAE operations will serve as the launchpad for its broader international retail ambitions.
The overseas foray builds on HealthKart's strong omnichannel presence in India, where it operates more than 250 physical stores alongside its digital platform.
