Retail Veteran Anand Aiyer Takes Over as Chief Business Officer at Peter England

Aditya Birla Lifestyle Brands Ltd (ABLBL)  has announced the appointment of Anand Aiyer as Chief Business Officer (CBO) of Peter England, strengthening the brand’s leadership as it accelerates its next phase of growth.

With over 26 years of experience in fashion brands and retail, Aiyer brings deep expertise in launching, nurturing, and scaling businesses from the ground up. Prior to joining Peter England, he served as the CEO of Arrow, where he played a pivotal role in driving brand transformation, operational excellence, and profitable growth.

Known for delivering exceptional results in highly competitive environments, Aiyer has consistently applied a strong blend of people leadership, process optimisation, technical acumen, and problem-solving capabilities to enhance individual, team, and organisational performance.

His core strengths lie in brand management, driving profitable revenue growth, and expanding brand footprint across channels and markets. In his new role at Peter England, Aiyer will focus on strengthening brand relevance, accelerating growth strategies, and reinforcing the brand’s leadership in the men’s fashion segment.

This appointment underlines ABFRL’s commitment to building robust leadership teams to steer its iconic brands towards sustained and scalable growth.