147
/ 2
Min Read
The company aims to build a network of around 1,500 offices and 30,000 agents across India as it scales up. Globally, Century 21 operates across 82 countries and territories, with around 400,000 agents working under its brand.
For its India entry, the company has divided the country into 126 regions, which entrepreneurs and business owners can acquire and develop into their own real estate networks, with support from Century 21.
The company plans to take a measured approach in the initial phase, with around six to 10 regions expected to open in the first year. Investment is expected to increase as the network expands. Century 21 has already invested significantly in its India plans and is also raising additional capital, although it has not yet finalised its total investment commitment for the country.
Technology will play a key role in Century 21’s India operations. The company plans to customise technology platforms already used in markets such as the UAE, Australia and New Zealand for Indian requirements.
Its AI-powered customer relationship management and sales transaction platform, ConnectR, is designed to connect offices and agents while giving them access to property inventory and transactions across markets.
Century 21 also sees cross-border transactions as a potential differentiator, particularly between India and the UAE. Its India platform, Senda, will work alongside ConnectR to connect buyers with property opportunities in international markets.
The model could also enable Indian property developers to reach overseas buyers, including non-resident Indians (NRIs), through Century 21’s global network.
Century 21’s India entry comes as the country’s residential and commercial real estate markets continue to expand. The company also plans to work with property developers, with developers already making early inquiries about its India operations.
Former Indian cricketer Ravi Shastri has been appointed as the brand ambassador for Century 21 in India and the UAE.
Century 21 expects its royalty-based revenue model to generate income from transactions completed through its franchise network. As the network expands, the company aims to build a larger presence across India while combining local franchise operations with its international property network.
