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Indian burger chain Burger Singh has introduced a new franchise model aimed at making it easier for individuals to open their own outlets, as the company looks to expand further across the country.
Called the "Owner-Partner Franchise Model," the program allows entrepreneurs to start a Burger Singh location with an investment of ₹24 lakh, while the company contributes an additional ₹20 lakh and waives the standard franchise fee. Outlets will range in size from 250 to 350 square feet with seating for 16 to 20 customers. The company estimates a return on investment within 20 to 24 months and will provide support in areas such as real estate selection, kitchen setup, training, staffing, operations, and local marketing.
The move is intended to attract owner-operators—people who plan to run the outlet themselves—particularly in tier-2 and tier-3 cities. Burger Singh says its most successful locations are typically run by hands-on franchisees rather than passive investors.
“Our goal is to support committed entrepreneurs who are serious about operating their own business,” said Kabir Jeet Singh, Founder and CEO of Burger Singh.
The company piloted the concept earlier this year by temporarily lowering franchise costs, which led to 25 new sign-ups in just 35 days—76% of them from smaller cities. The strong response highlighted the growing appetite for entrepreneurship outside major metro areas.
Burger Singh currently operates over 180 outlets in more than 80 cities across India. It plans to open 50 new locations in the next three months as part of its latest expansion push.
