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AstorMueller AG, a leading European footwear brand known for its iconic labels like bugatti, TT.BAGATT, and Salamander, has officially announced the formation of its Indian joint venture, nuvora. This move is part of AstorMueller’s broader strategy to strengthen its presence in India and make the country one of its largest markets globally.
The new venture, nuvora, is designed to accelerate the company’s market penetration in India and cater to the evolving tastes of the country’s dynamic and diverse consumer base. Over the last century, AstorMueller has established a reputation for delivering premium footwear that blends style, comfort, and functionality. Its flagship brands, bugatti and TT.BAGATT, are widely recognized for their quality craftsmanship and innovative designs.
bugatti is renowned for its versatile collections, offering everything from formal shoes to casual sneakers for men. On the other hand, TT.BAGATT is focused on fashion-forward designs, offering stylish footwear and accessories tailored for the modern woman.
To tap into India’s growing appetite for premium international brands, AstorMueller has partnered with the Gaurik Group, a major player in the country’s luxury retail sector. The Gaurik Group operates exclusive outlets for several high-end international brands, further strengthening this partnership.
Sandip Baksi, CEO of nuvora, expressed excitement about the venture’s potential: "We are thrilled to introduce nuvora to the Indian market, a brand that envisions a world where fashion is effortless, personalized, and deeply connected to the individuality of every customer. With a market as vast and varied as India, our localized approach, backed by decades of experience, will allow us to grow rapidly and meet the unique demands of consumers across the country."
Sirish Kumar, CEO of AstorMueller India, added, "This partnership marks a significant milestone in our journey. nuvora will enable us to efficiently expand our reach, offering customers an exceptional shopping experience. We see immense potential in the Indian market and are confident that nuvora will redefine the premium footwear landscape here."
The joint venture plans to expand across India’s top 20 cities through a combination of online and offline channels, with plans to open 10 to 12 dedicated bugatti stores this fiscal year. With an eye on the future, nuvora aims to bring high-quality European craftsmanship to a growing number of Indian consumers, further cementing AstorMueller’s position as a major player in the global footwear industry.
