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Apparel Group has announced the opening of its second Victoria’s Secret store in Bengaluru at Nexus Koramangala Mall. This new store marks the 12th Victoria’s Secret location in India, furthering the brand’s dedication to strengthening its presence in key metropolitan areas and enhancing its connection with customers across the country.
Bengaluru, known as India’s "Silicon Valley," blends a rich cultural heritage with a modern cosmopolitan vibe. Its diverse, global-minded population and appreciation for premium brands make it an ideal location for Victoria’s Secret to expand its reputation for luxury and retail excellence.
The newly opened store is designed to offer an elevated shopping experience, with a special focus on beauty. It features Victoria’s Secret’s signature fragrances, luxurious body care products, and exclusive gift sets. Shoppers can explore a range of the brand’s popular collections, including Bombshell, Bare, Tease, Very Sexy, and more, making it a must-visit spot for beauty enthusiasts in Bengaluru.
Victoria’s Secret aims to provide an immersive retail experience, ensuring a seamless and luxurious shopping journey for customers to discover the brand’s iconic beauty products and exclusive collections.
Tushar Ved, President, Apparel Group India shared, “The launch of our 12th Victoria’s Secret store in India marks an exciting milestone as we continue our journey to bring the brand closer to our customers. With every new store, our goal is to deliver a premium and immersive experience that connects with the local community while providing access to our iconic brands. We are delighted to expand into the vibrant city of Bengaluru and look forward to welcoming customers into this luxurious space.”
Abhishek Bajpai, CEO, Apparel Group India added, “Bengaluru is a key market for us, representing one of India’s fastest growing and most dynamic cities. By strategically expanding in South India, we are strengthening our connection with customers and bringing Victoria’s Secret's world-class offerings closer to them.”
This Bengaluru launch follows the recent opening of Victoria’s Secret store in Hyderabad, highlighting Apparel Group’s commitment to delivering exceptional retail experiences across South India.
(Courtesy: Indian Retailer, from the house of Franchise India)
