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Amazon India has teamed up with CaratLane, a Tata Group company, in a strategic partnership aimed at making fine jewellery more accessible to customers across the country. The collaboration brings CaratLane’s popular collection of gold and gemstone jewellery to Amazon.in, combining trusted craftsmanship with Amazon’s reliable delivery and secure shopping experience.
CaratLane, established in 2008, has carved a niche in India’s jewellery market with its modern, wearable designs and commitment to quality. The brand’s offerings for women and children—spanning rings, earrings, necklaces, and bracelets—are now available on Amazon, featuring certified diamonds and precious stones.
As part of the launch, customers can avail up to 20% off on CaratLane pieces. Amazon is offering expedited 48-hour delivery in major cities like Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chennai, and Ahmedabad, while continuing to serve customers across other regions with its extensive logistics network.
“This collaboration helps us make stunningly beautiful jewellery even more accessible,” said Saumen Bhaumik, Managing Director of CaratLane. “We’re blending convenience with craftsmanship to reach new hearts and homes.”
Siddharth Bhagat, Director of Amazon India Fashion and Beauty, echoed the sentiment, adding, “CaratLane aligns perfectly with our vision of offering high-quality, trend-forward choices to our customers. This partnership enhances our fine jewellery offering and helps customers celebrate every moment in style.”
Through this initiative, Amazon Fashion and CaratLane are reinforcing their shared goal of democratizing access to premium jewellery, delivering elegance and ease to shoppers in metro cities and beyond.
