US-based Smoothie Factory to open 90 stores by 2019

Smoothie Factory, a US-based health and wellness cafe is planning to open 90 outlets by the end of 2019. Out of these 40-45 would be company owned and the rest would be franchisee run.  Around 50-60 of these will be bigger cafe formats spread between 1,200-1,500 square feet and the rest will be mini formats with an area of about 400 square feet. The company is looking forward to explore Northern and Eastern regions. It will open at places like Chandigarh, Jaipur and Kolkata.

Arjun Khera, Chief Brand Officer, Smoothie Factory India says, “We will start seeking able franchisees by October onwards. Each cafe format store will have an expected revenue of Rs. 15 lakh per month and the smaller ones would have around Rs. 9 lakh per month. We shall invest around Rs. 50 crore for setting up our company owned outlets in the next five years.”

Smoothie Factory started from Carrollton, Texas in 1996. Today it has a presence in 13 countries including USA, India, China, Vietnam, Qatar, UAE, and Saudi Arabia. The brand started its operations in India in September, 2013. Presently it has two operational outlets in India. The third one will be launched soon. All three are located in Delhi NCR. While the fourth and fifth outlet will be added by the end of March 2015. These shall also be in Delhi NCR region. All five are company operated.

Smoothie Factory offerings include real fruit smoothies, freshly squeezed juices, frozen yogurts, salads and waffles. The company is revamping its menu by launching shakes suiting Indian taste apart from serving tandoori options that allure the local people.