
India's automobile sector is growing at a fast pace and so is the requirement for quality car care services. With growing vehicle ownership in urban and semi-urban areas, car owners are realizing the necessity of keeping their cars in shape, not only mechanically but also in terms of looks. This has led to a growth in car detailing services, far beyond a routine wash.
Car detailing is the process of deep cleaning, restoration, and protection of the exterior and interior of a car. From ceramic coatings to paint correction, these services maintain a car's look and worth. Entrepreneurs see car detailing franchises as an attractive and scalable business venture with increased consumer demand and unique brand backing.
In this blog, we will be discussing the top 10 car detailing franchises in India for 2025, each with its own strengths and established business model.
Why Car Detailing Franchises Are a Smart Investment
A few reasons why a car detailing franchise is an intelligent investment before going through the list:
- Increasing car penetration across India, particularly in Tier 1 and Tier 2 cities
- Increasing awareness of car looks and long-term maintenance
- High-margin services such as ceramic coating and paint protection
- Training, branding, and operational support through franchises
- Growing demand for environmentally friendly and waterless detailing options
Top 10 Car Detailing Franchises
1. Detailing Devils
Established: 2016
Investment Size: ₹10–25 lakhs
Franchise Models: Studio, Rider (mobile), and Master Franchise Network: 80+ stores across India
Detailing Devils is a leader in paint protection and ceramic coating services. Their flagship product, Graphene Coating, provides lasting shine and protection. Franchisees enjoy robust brand identity, state-of-the-art training, and marketing assistance. The Rider model facilitates mobile detailing services, perfect for high-traffic urban locations.
2. CarzSpa
Founded: 2006
Investment Range: ₹15–20 lakhs
Franchise Formats: Studio and Elite Studio
Presence: 90+ cities across India
CarzSpa is a high-end detailing brand with premium services such as paint correction, ceramic coating, and interior sanitizing. Its Elite Studio model addresses high-end car owners and features sophisticated equipment and high-end branding. CarzSpa also offers certified technician training programs.
3. Exppress Car Wash
Founded: 2010
Investment Range: ₹15–20 lakhs
Franchise Formats: Fixed studio and mobile van
Presence: 100+ outlets across India
Exppress Car Wash boasts eco-friendly, waterless cleaning technology. It provides quick service, doorstep convenience, and varying detailing options. The franchisees have 35–45% profit margins and centralized supply chain access.
4. The Detailing Mafia
Founded: 2016
Investment Range: ₹20–40 lakhs
Franchise Formats: Studio, Lounge, and Master Franchise Presence: 180+ franchises across India
The Detailing Mafia is a high-end car detailing brand with products such as paint protection film (PPF), ceramic coating, and interior revival. The Lounge format features a high-end customer experience with upscale interiors and hospitality. Franchisees are given thorough training and access to imported goods.
5. 3M Car Care
Established: Global brand with Indian presence since 2010 Investment Range: ₹30–50 lakhs Franchise
Models: Exclusive 3M showrooms
Presence: Pan-India and international presence
3M Car Care is an internationally accepted brand that provides PPF, ceramic coating, and interior detailing. With its reputation for the latest technology and high-quality products, 3M offers franchisees a robust brand equity and technical expertise.
6. Auto Care
Founded: 2005
Investment Range: ₹8–12 lakhs
Franchise Formats: Studio and mobile units
Presence: 50+ outlets
Auto Care emphasizes affordability and accessibility. It provides cut-price detailing services such as interior shampooing, engine bay cleaning, and wax polishing. Suited for Tier 2 and Tier 3 cities, it offers good returns at low investment.
7. Car Shine
Founded: 2012
Investment Range: ₹10–20 lakhs
Franchise Formats: Studio and master franchise
Presence: Increasing presence in North India
Car Shine specializes in eco-friendly detailing services. It employs biodegradable items and supports waterless cleaning. Franchisees are supported by a distinctive brand positioning and increased demand for environmentally friendly car care.
8. Shine On Wheels
Established: 2018
Investment Amount: ₹7–10 lakhs
Franchise Modes: Mobile van model
Available: Metro cities and growing
Shine On Wheels provides car detailing at home with fully equipped mobile vans. It is a convenience- and speed-focused format for busy professionals and residential areas. Franchisees have low overhead and flexible operations.
9. Gleam Car Wash
Founded: 2014
Investment: ₹12–15 lakhs
Franchise Models: Studio and combo models With: 40+ outlets
Gleam Car Wash offers a blend of detailing and general car wash services. It's famous for being customer-centric, with customizable packages and loyalty schemes. Operational support and marketing resources are provided heavily to franchisees.
10. Mr. Detailer
Founded: 2017
Investment Range: ₹10–15 lakhs
Franchise Formats: Studio and mobile
Presence: Expanding across South India
Mr. Detailer provides a nimble model with a range of services from paint correction to interior detailing and ceramic coatings. It's perfect for entrepreneurs who wish to begin small and grow gradually.
How to Select the Suitable Car Detailing Franchise
To make the most informed decision, take into account the following:
- Align your budget with the investment needs of the franchise
- Select a high-density vehicle and demand area
- Select a brand with a diversified service portfolio
- Test the scalability and potential for multi-unit
- Verify that the franchisor offers solid training and marketing assistance
- Select a brand with a proven reputation and customer loyalty
Conclusion
India’s car care business is growing very fast, and 2025 is a great time to invest in it. As more people buy cars and want to keep them looking new, the need for car detailing services is rising. Starting a car detailing franchise can be a smart and profitable business.
No matter whether you like eco-friendly models such as Car Shine, mobile installations such as Shine On Wheels, or high-end brands such as The Car Spa, there is a franchise for every objective and budget. With the proper brand, location, and assistance, you can develop a business not only profitable in nature but also makes India's cars shine.
FAQ
1. What are common challenges in running a car detailing business?
Challenges include managing skilled labor, maintaining consistent service quality, handling seasonal demand fluctuations, and educating customers about premium services like ceramic coating or PPF.
2. Are there any recurring costs after the initial franchise investment?
Yes. These may include royalty fees, product restocking, equipment maintenance, marketing contributions, and software subscriptions depending on the brand’s model.