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The sheer number of spas and salons in India is a big example of how the wellness industry has boomed in the past few years. There has been a sudden shift in the growth and demand of the spa and salon businesses in India, which has allowed the industry to grow at a rapid pace, eventually existing at almost every corner of a city one explores.
But the spa and salon industry is a whole universe in itself, which holds several segregated options that could be regarded as lucrative business options. Over the past couple of years, India has proven fruitful to new business ideas that have emerged with time. Therefore, it might be the right time to fragment the whole spa and salon industry into smaller categories, focusing on services individually, along with increasing expertise and catering to a highly-targeted audience.
A foot massage is one such business option that could turn big in the upcoming time. Rich in potential and capabilities, entrepreneurs through a foot massage business could further redefine the Indian wellness industry, generating new business opportunities along with webbing their own growth stories.
The Ever-growing Demand for Foot Massage Business
Our feet carry the entire weight of our bodies and mostly people wear uncomfortable footwear like heels and stilletoes. It is scientifically proven that foot problems that are not corrected or treated properly at the right time give birth to further medical problems. And, ironically, this creates terrific business opportunities for budding entrepreneurs for capitalising on this current trend by starting a foot massage business.
Obviously, the target market for any foot massage firm will be people who spend a lot of time on their feet. Thus, start looking out for ways to attract these people with your unique, different, and satisfying foot massage services that could force them to invest in your business. Plan a proper marketing campaign that could highlight all the benefits of afoot massage that could lead to a healthier and happier lifestyle along with increased productivity—both at home and at the workplace.
Franchise: An Option that could help Elevate your Business
Franchising is no doubt among the most successful and proven business models that ever existed globally. The concept of franchising in foot massage business might be a new and niche concept in modern India, but it’s not an alien thing when compared to the international markets.
Internationally, foot massage franchises are very popular that holds immense opportunities for budding franchisees. Franchisees across the world are showing deep interest in this field, which is later making them invest in this sector.
Inspired by the concept and intrinsic value of foot massages and enlightened by the experiences of spas in Thailand, Aroma Thai was created in the year 2008 – a one of its kind concept – a spa for the feet all the way from Thailand, a kingdom that stands at the forefront of the spa therapy, well known for its atmospheric relaxation and heirloom traditional wellness treatments. The franchise of Aroma Thai is available at an investment of around INR 50 lakhs-1 crore, which includes the franchisee fees worth 15 lakhs, along with complete training and marketing support. The rest of the amount involves equipment and specialists.
While India has been famous for adopting new and international trends quickly, we might see a steep rise in the foot massage franchise business in the next 3-4 years. Thus, an early investment in this sector might help you attain success at a rapid pace, especially when the competition is minimal.
If you are unwilling to spend a lot at first while setting up your foot massage business, you can start your offerings directly from your home. All you need is a spacious area where the required equipment along with sitting arrangements for clients could be made. Your home-based foot massage business could get into throttle with an investment around INR 1-3 lakhs, which would include expenses like interiors, products, and equipment.
Rising Disposable Income & Privatisation
The rise in disposable incomes of working people along with privatisation are among the hottest factors that are helping several business segments to make good money along with growing their businesses. Entrepreneurs with an investment in a foot massage business could utilise the opportunity in a similar fashion.
The work life in any private firm is somewhere between 10am-7pm, which is a stressful and hectic schedule in itself. From Monday to Friday and sometimes Saturday, people usually get drained and they look out for services that could provide them relief and relaxation, refilling their energy and momentum back to normal.
Since these people are ready to pay some extra bucks for services that could guide them away from their day-to-day rough schedule, establishing a foot massage business might be the right decision in today’s time.
