Soch launches first store in Gulbarga, fifth in Hyderabad

Ethnic women wear brand Soch has set up its first outlet in Gulbarga at Gold Hub mall. The brand has also launched its fifth store in Hyderabad-Jubilee Hills. The Gulbarga store is a franchise one and the other one is company-owned. The firm based out of Bangalore, has 56 stores across India- Bangalore, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune Vijayawada, Lucknow, Indore, Bhopal, Belgaum, Visakhapatnam and Gulbarga etc.

Vinay Chatlani, MD and CEO, Soch said, “We are very delighted to open our first store in Gulbarga. A vibrant and colorful city, the opening of our first store in Gulbarga marks an exciting step for the brand. With its fresh appeal and unique shopping experience, our new store will definitely keep the customers returning back for more.”

The company has two business models-COCO (Company Owned & Company Operated) and FOFO (Franchisee Owned & Franchisee Operated) for expansion. It had also signed management contracts in a couple of locations. Soch, which launched its first exclusive outlet in February 2005, is committed to fashionable range of designer wear for women at affordable price. It is one of the most loved ethnic brands in the country designed for the modern Indian women. The brand has redefined the traditional Indian outfit for women of all ages, who effortlessly balance work and home while still looking their best. Soch offers a wide range of stylish and elegant designer ethnic wear like sarees, salwar kameez, kurtis and bottoms.