SIMBA to spread wings

After spreading its footprint in over 25 countries, The Simba Store is now seeking franchise partners for its network expansion. The store boasts of a wide array of traditional toys, electronic games, plush toys and educational ones. The Simba Store offers a refined shopping experience with high quality international.

Exelixi Management Company is the Master Franchisee of The Simba Store in India that made its debut in the Indian market in 2012. Exelixi has already rolled out almost 25,000 sq ft of retail space for the toys and games industry under the banner of The Simba Store and is already one of the largest retail players in the industry. The retail network is primarily franchisee driven.

Exelixi is rapidly progressing with its nationwide rollout of The Simba Store, having already opened flagship stores in Mumbai and Bangalore along with regular stores in Delhi-NCR, Mumbai, Bangalore, Indore, Udaipur,Bhopal, Dehradun,Chennai,Bhubaneshwar,Surat. The strategy is to have 5-8 flagship stores in the top cities along with regular stores  and all other tier-I and II cities. To open a Simba store an investment of Rs 25-30 lakh is required with an area of 600-800 sq ft. A prspective franchisee can take the store franchise of a single or multiple stores at a particular location in the country. Another option is area franchise for those entrepreneurs who want to develop a particular area of the country by opening a pre-committed number of stores of a particular concept on an annual basis.

Simba is also the exclusive licensing partner for some of the leading entertainment properties, including Cars2, Steffi Love and Squap in addition to being a regional leader in back- to-school products like Dora (Nickelodeon), The Amazing Spider-Man and Avengers, Mr. Men & Little Miss and Steffi Love. All these products are designed and produced by Simba Toys.