
Sanjeev Kapoor, an eminent Indian Master Chef, has tied up with Better Value Brands (BVB), a corporate multi-brand entity to launch ‘Indii’, a global chain of restaurants. The 70 Indii outlets will be opened with an investment of Rs 100 crore across the continents by 2011 through a combination of both franchised and company owned outlets, confirms a company spokesperson.
BVB Ltd is an established corporate entity with diversified interests in the fields of fitness, education, art and culture. It has a proven record of taking up successful brands and giving them a pan-India presence. With Sanjeev Kapoor’s expertise in food and successfully running an award-winning restaurant, the company is proud to present Indii.