Ola Electric Scooter Franchise: Dealership in India

Electric cars (EVs) are a movement now, not simply a passing trend. Ola Electric is a firm that is leading this change in India and changing the way Indians view mobility. Many would-be business owners are excited about exploring an opportunity with Ola Electric as the market for electric scooters expands. The catch is that Ola Electric doesn't use a traditional dealership or franchise business model. But you shouldn’t stop exploring because their business idea is worth the research. In this article, we will get more into the details.

Ola Electric Scooter: An Overview

India's electric vehicle (EV) sector is expanding rapidly, and Ola Electric has quickly taken the lead, especially in the two-wheeler segment. Many aspiring entrepreneurs are eager to learn how they can become part of the Ola Electric revolution as the nation speeds up its shift to sustainable mobility.

Also Read: How to Apply for Vishal Mega Mart?

In January 2025, Ola Electric, which was formerly a major force in the Indian electric two-wheeler (e2W) market, dropped to third place for the second consecutive month. Statistics from Vahan as of January 15 show that Ola Electric sold 6,655 units over the first half of the month, which translates to an 18% market share. This represents an important decline for Ola Electric compared to the beginning of 2024, when it sold over 400,000 units, held a nearly 50–52% market share, and achieved a 35% share for the year.

With its headquarters located in Bengaluru, the company's objective is to accelerate the adoption of sustainable transportation options and electric cars (EVs). Their goal goes beyond simply selling scooters; they are dedicated to building a strong ecosystem for electric vehicles that includes production, infrastructure for charging, and a flawless client experience.

Key Highlights and Business Philosophy:

• Vertical Integration: Ola's significant vertical integration is a key component of its strategy. At their enormous Ola Futurefactory in Tamil Nadu, they develop, engineer, and manufacture all of their electric scooters, including essential parts like battery packs, motors, and vehicle frames. This makes it possible to have more control over innovation, pricing, and quality
• Direct-to-Consumer (D2C) Omnichannel Model: Ola Electric mostly uses its website and app to sell its scooters directly to customers. In addition, there is an expanding network of "Experience Centres" that provide service support, sales help, and test rides. The goal of this idea is to offer a more straightforward and effective customer journey.
• Technological Innovation: Ola makes significant investments in research and development, as seen by MoveOS, their exclusive software platform that drives the intelligent aspects of the scooters. Additionally, they are making investments in cutting-edge battery technology and even have long-term ambitions for electric automobiles and motorbikes.
• Affordability and Accessibility: Ola Electric wants to make electric mobility affordable for as many people as possible by delivering a range of models at different price points and creative financing solutions.

The Ola Electric Business Model: A D2C Powerhouse

Ola Electric mostly uses a Direct-to-Consumer (D2C) omnichannel distribution model, in contrast to traditional automakers that mainly rely on a huge network of independent dealerships. This indicates that they want to use a mix of online and physical channels to manage the complete client journey, from sales and service to payment.

Also Read: How to Get a Jio Mart Franchise?

Let’s break it down:

Platform for Online Sales

Customers use the Ola Electric app or official website to immediately customize and buy their electric scooters. From booking to doorstep delivery, the entire purchasing process is electronic.

Experience Centres

Ola is opening Ola Experience Centers all around the nation in addition to conducting its sales online. These tangible interactions allow prospective customers to:

• Test-drive scooters
• Learn about features
• Seek help with finance or maintenance.

These facilities are not franchises; rather, they are owned or run by Ola.

Maintenance and Assistance

• Ola uses its hubs and mobile service vans to deliver services.
• Through the app, customers can schedule servicing.
• No reliance on dealership workshops or nearby third-party garages.

Post-Purchase Assistance

• Ola provides in-app assistance and diagnostics.
• Repairs and warranty claims are managed directly via Ola's network.

Is There a Way to Partner with Ola Electric?

Although traditional franchise alternatives are no longer an option, there might be a few opportunities for partnerships in sectors like:

Supplier or Vendor Roles

Companies that provide transportation and warehousing or component manufacturing could apply through their corporate or supply chain channels to investigate B2B collaborations with Ola Electric.

Partnerships With Experience Centers

According to certain sources, Ola might eventually provide Experience Centers with limited rent options or co-branded agreements. Although they are not common franchises, you could look into them by getting in touch with Ola via business inquiry channels.

Also Read: MRF Tyres Franchise: Business Opportunities and Dealership

Delivery or Fleet Integration

Ola Electric scooters could be included in the fleets of businesses or entrepreneurs engaged in last-mile delivery services. This is a feasible operational relationship rather than a dealership model because Ola might provide volume buying deals.

Ola Electric Network Partner Program

• Focus on Expansion: The program's goal is to reach an important amount of partners by the end of 2025 by quickly expanding sales and service touchpoints throughout India.
• Decreased Prior Capital: In contrast to traditional dealership models, Ola Electric highlights that this program is "easy to build and needs less up-front capital from partners." This may make it more accessible to a larger group of business owners.
• Sales and Service Integration: To generate numerous revenue streams, these partner shops are expected to manage Ola Electric vehicle sales and servicing.
• Support System: Ola Electric is probably going to help its network partners with marketing, operational support, and training.

How to Contact Ola Electric for Business Opportunities?

Express Your Interest

The best way to approach Ola Electric about a business relationship is through official and verified means, whether you want to present a service, ask about possible partnerships, or simply show interest in working together. Like many digital-first firms, Ola Electric is a fast-growing tech-first company that answers the majority of its questions online.

Reach Out Through Website

The official Ola Electric website is the main way to contact the company. You may find a "Contact Us" area in the footer of the website by scrolling down. Options for investor relations, customer service, media queries, and often a distinct route for business or partnership ideas are included in this area.

Using the Mobile App

The Ola Electric mobile app, which is used for service and support in addition to scooter purchases, is another efficient method. The app has a support section where you may submit a message or file a problem, despite being mainly customer-facing. You can use this to ask about possible business partnerships, and if your message is important, it might be forwarded to the appropriate team inside the company.

Also Read: Does Wow China Offer a Franchise?

Search on LinkedIn

Finally, LinkedIn might be useful for B2B opportunities like logistical alliances, component supply, or large fleet purchases. Many of Ola Electric's senior executives, including those in partnerships, supply chain, and business development, are reachable on the platform, which has an active corporate presence. A well-written connection request or LinkedIn message with a distinct value offer may attract attention.

Wrapping Up

Ola Electric's direct-to-consumer strategy is a daring and innovative approach in the EV market, even if it does not yet provide a franchise or dealership model. This could be discouraging for business owners who wanted to create a showroom. Nonetheless, there are still innovative ways to join the Ola ecosystem, particularly if you have long-term goals in mind or are considering partnerships in fleet, services, or logistics.

Frequently Asked Questions

Q. What is the market size of Ola Electric?

The market capitalization, or size, of Ola Electric is roughly ₹23,152 Crore. This shows the total market value of the business's outstanding shares. Although it has fluctuated, the company's market share in the electric two-wheeler sector is presently believed to be between 20-25%.

Q. Who is the founder of Ola Electric?

The CEO of Ola Electric, the biggest electric car manufacturer in India, is Bhavish Aggarwal. Gas-powered taxis were the first step on Aggarwal's journey to EV success. He had just graduated from Bombay's Indian Institute of Technology in 2010 when he left Microsoft to start Ola Cabs.

Also Read: How to Start a Karachi Bakery Franchise?

Q. Is an EV scooter dealership profitable?

E-bike dealers get between 10% and 15% profit on each sale. A well-located and well-run dealership can guarantee a high sales revenue for electric bikes. For dealers wishing to enter the EV market with a solid business plan, Komaki is a reliable brand.