
Natural Ice Cream is planning to expand in the northern and eastern states by opening 15 outlets. The ice cream brand intends to open stores in cities like Delhi- NCR, Chandigarh and Kolkata. The company has a mix of single and multi-unit franchisees. In small cities, Natural Ice Cream has single unit-franchisees and in bigger cities like Mumbai, Bangalore, it has multi-unit franchisees.
RS Kamath, Founder of the brand, says: “Identifying good location and skilled labour remains the biggest challenge. To overcome it, we have recently tied with real estate experts who provide insights on real estate and key locations.”
The company presently has 116 outlets. Of them, 114 are franchise outlets.