
Image Source: Facebook.com/MCMaryKomofficial
Supporting ‘The Taj Must Smile’ campaign, a national movement for behaviour change to accomplish maternal and child health goals in India, Olympic medallist boxer MC Mary Kom is urging Indian women to bring about behaviour change in them and educate their daughters to break the taboos related to maternal and menstrual health.
She further added, “We should educate them on how they can keep themselves healthy and free of infection during period and that they should use measures like sanitary napkins or a clean cloth that needs to be changed every 4-6 hours. I urge that all the girls in India are told that it is okay to have periods and it is not a burden.”
India has for long been burdened by the high maternal mortality rates (MMR) and there is a long way to go before the country meets its Millenium Development Goals (MDG 5) target. The MMR is higher in the rural areas because of certain age old and unhealthy practices prevalent in these areas during menstruation and pregnancy.
Meanwhile, commenting on the poor level of awareness, myths and taboos associated with menstrual health, Mary Kom stated, “Women in the rural areas do not even know that the government provides for these facilities free of cost under the government’s Janani Shishu Suraksha Karyakram (JSSK), and it is our duty to educate them about it.”
The Free Entitlements under JSSK includes free and cashless delivery, free c-section, free treatment of sick-new-born up to 30 days, exemption from user charges, free drugs and consumables, free diagnostics, free diet during stay in the health institutions – 3 days in case of normal delivery and 7 days in case of caesarean case, free provision of blood, free transport from home to health institutions, free transport between facilities in case of referral as also drop back from institutions to home after 48 hours stay.
Over 5 lakh women worldwide die annually from complications during childbirth, which can be largely attributed to lack of awareness, proper nutrition, lack of proper post-natal care and the large number of unassisted childbirths that happen at home.
Taj Must Smile is a national movement and supported and sponsored by corporates, civil society, influencers, academia, key opinion leaders, celebrities and media, all coming together to make every Indian aware of preventive health behaviours, which can lead to healthier mothers, healthier children and a healthier nation.
Although healthcare facilities in India have improved by leaps and bounds, the Taj still remains a symbol of grief and the only way to make the Taj Smile is to reach out to people with health messages and encourage them to adopt a healthy lifestyle.