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India is among the fastest developing countries globally in terms of the economy and a vast business ecosystem. This development has eventually led to the birth of mobile advertisement in India, which is ready to take a leap from being a niche segment to the most preferred mode of advertisement in days to come.
Mobile phones are extremely personal devices that allow advertisers to target their customers in a more precise and targeted manner. This helps in creating a great communication channel, allowing entrepreneurs to attract their customers with different content and strategies. This is why mobile advertising is believed to deliver excellent and effective campaigns along with the responses as compared to other media available in today's time.
Through mobile advertising, entrepreneurs could target and attract their potential customers directly on their smartphones, which can be a boon for the online advertising industry in the near future. The sector is showing good pace in terms of evolution, which is why this might be the right moment for investing in this industry if you are a budding entrepreneur.
In order to know more details on the rapidly growing Indian mobile advertising sector, Franchise India interacted with Arun Gupta who is the CEO &founder of MoMAGIC Technologies.
Understanding the Ever-changing Customer's Behaviour
"We as a brand are trying to understand the changing customer's behaviour, which is of utmost importance in today's business ecosystem. And this is where mobile advertising is proving its worth to businesses like us. Mobile advertising could be considered as a platform which is being successful in collecting consumer's data with their due permission.
The strategies are designed keeping these facts and numbers in mind, which eventually help brands in reaching out to different population through mobile marketing/advertising," says Gupta.
Opportunity for Different Business Sectors
New and lucrative opportunities are something which interests both the existing and aspiring entrepreneurs. And why not, as these opportunities turn into business ideas that eventually contributes to the growth of different companies existing in today's time. Moreover, when the competition is so stiff, an option or tool which can be universally accepted could well be the best solution to the entrepreneurs' community.
Gupta explains, "Mobile advertising is an option available to an entrepreneur belonging to any business sector. Even we as a brand are planning to invade different regions through mobile advertising, namely – mobile handsets, travel, education, and others. Thus, it could be stated that mobile advertising has no limitations which eventually makes it an interesting and profitable option that could boom any business which is ready to thrive and become successful."
Mobile Advertising: An Empty and New Field for Now
"It is a very early stage if we talk about the existence and growth of the mobile advertising industry in India. Despite the existence of different Indian brands catering under the mobile advertising segment, it is still an empty field as of now which requires a good one to two years for highlighting its full potential," adds Gupta.
Therefore, if you believe that your entrepreneurial skill and vision could serve to the current Indian business ecosystem, opting to enter the Indian mobile advertising industry could well be the right decision. Since the industry is still in its initial phase, establishing a mobile advertising firm and nurturing it successfully in the market could help you emerge as one of the top players in the industry, once the segment gets popularised.
