Maybelline New York India ropes in actress Athiya Shetty as brand ambassador

After gaining adequate demand for its range of lip glosses and Colossal Kajal by signing young Bollywood actress Alia Bhatt, Maybelline New York India has roped in yet another debutant actress - Athiya Shetty to promote its product range.

In sync with its latest tagline ‘MakeItHappen’, the brand has signed Shetty to showcase the Maybelline’s young energy, edge, style and the latest trends on the New York fashion circuit.

Actor Salman Khan backed star kid Athiya Shetty has made its Bollywood debut with co- debut-actor Suraj Pancholi in ‘Hero’ movie.

Commenting over her debut in brand endorsement category, Shetty said, “I am proud to say that I am a Maybelline girl and I am honoured as I take on my very first endorsement with this iconic brand. It’s an incredible feeling as I now take forth Maybelline’s vision of inspiring women to define their beauty, express themselves and make their mark.”

Considering the brand’s playful campaigns with Bhatt in the past, the brand is betting high on Shetty’s debut as the brand ambassador, expecting double the fun and vibrancy with the star signing on.

“Maybelline New York India has successfully brought on board young Bollywood actor, who emulate the brand values in the past. Athiya Shetty is one personality in whom we have immense confidence as she reflects our brand values and represents Maybelline New York women, who are ambitious, diverse, confident and raring to go. Together with her, we can’t wait to MakeItHappen,” noted Pooja Sahgal, General Manager, Maybelline New York India.

Currently, available in over 129 countries, Maybelline New York India offers hundreds of products worldwide, combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style.

Reportedly, the brand has collaborated with the Fashion Design Council of India (FDCI) for the upcoming Amazon India Fashion Week S/ S’16. The fashion-meet-business event is scheduled from Oct. 7 to 11 at NSIC Grounds, Delhi.

Under this partnership, Maybelline New York, will present the latest in trends inspired from the international runways.