Makers of health and fitness trackers Mio Global forays into Indian market

Fitness wearable major Mio Global has struck an exclusive partnership deal with Amazon India to offer its complete line of innovative products in Indian market.

The starting price of Mio Products is Rs 6,599. Now, consumers in India will be able to create personalized fitness goals that not only support their fitness and health, but also help them track their progress and performance with top-tier accuracy, Mio Global said in a statement.

Commenting on the matter, Liz Dickinson, CEO, Mio Global said, "We are very excited that our performance wearable products are now offered in India.”

India holds huge potential for Mio Global, as the country is moving towards a more health-conscious and fitness-focused society as a whole.

Meanwhile, talking about the partnership, Samir Kumar, Vice-President, Amazon India, said, "We are excited to bring Mio's full line of fitness wearable tech products for our customers in India. With rising health awareness in India, customers across the country can now order Mio's heart rate monitors and watches exclusively on Amazon.in and have it delivered to their doorsteps fast and reliably."

A number of start-ups focussing on fitness and health have entered India over the past year, such as FitBit, GOQii and Jawbone, among others. Apart from these, major names like Sony, Samsung, YU and Xiaomi have also entered this space.