Lenskart plans to invest Rs 300 cr to become top eyewear player

The online eyewear retailer, Lenskart plans to invest Rs 300 crore over the next few years.

As per the reports of Business Standard, Peyush Bansal, co- founder and CEO, Lenskart said that the brand aims to become biggest player in the market by end of this year and would break even by 2018 in all its various operations. "We are also operationally break-even now which means that through our earnings we are able to fund our entire advertising which is a customer acquisition cost as well as any business expenses,” he said.

The company claims to be selling the largest number of spectacles and a leader in that segment though value wise it believes it would be the market leader by end of FY 2016. The company’s offline stores are operational via the franchise route and plans to reach around 500 odd cities by 2020 with its home eye testing model.in the social media.