Lenovo focuses on tier II and III cities for expansion

US$34 billion personal technology company and an emerging PC plus leader, Lenovo is focussing on tie II and III cities in India for further growth. Currently, Lenovo is serving customers in more than 160 countries and has 1400 franchise stores.

Ashok Nair, National Sales Director, Lenovo India said: “These markets offer huge potential in terms of consumer demand owing to the low PC penetration. As a part of our expansion drive, we have opened a new smart connected devices store in Phoenix market city, Pune. This store follows our global ‘Smart Connected Devices’ store format, offering all the Lenovo products under one roof, along with an experience zone for consumers to experience gaming and audio. In line with the stores in US and Hong Kong, this first of its kind store in India has been launched in Pune, as it is the youth hub of the country. We are planning to convert 250 stores into the new format of ‘smart connected device’ stores this year."

Nair further added: “Franchising offers many benefits to build a retail brand. While the product offerings that we have cater to a variety of consumers across the country, it is important for us to take these products to every part of India. Franchisees across the country help us take our products to the local market. Our franchisees have locally relevant knowledge, helping us reach out to the right customers. Moreover, through franchisees, we are able to bring in retail innovation and build our brand as a smart connected devices player."