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Lamborghini is betting that Urus, its first sports utility vehicle, will help win it more customers in India, a market that accounted for less than 1% of its global deliveries last year.
The automaker sold fewer than 30 cars in the South Asian country in 2017. It is aiming to triple the number in two years.
Sharad Agarwal, Head of Automobili Lamborghini SpA's local unit, said, "The Urus is the right Lamborghini for India. It is expanding the market by bringing in customers from premium sedans and premium SUVs."
Owned by the Volkswagen Group, Lamborghini is among sportscar makers introducing SUVs to appeal to a wider group of customers who prefer more space and a higher suspension.
Lamborghini is targeting India's wealthy from technology entrepreneurs to Bollywood stars. According to a report by New World Wealth, there were 119 billionaires and about 20,700 individuals with net assets of $10 million or more in the country as of 2017.
