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Body piercing business is among those niche segments that are eventually gaining popularity in India. It won’t be wrong to consider the rising demand for the health and wellness industry as a booming factor behind the increasing popularity of body piercing business in India.
Body piercing, which is also globally known as body modification is an emerging segment in India that holds great potential for aspiring investors and franchisors. Since the industry is not that much penetrated, franchisors could invest in this business, later emerging as one big and renowned player in the industry.
Moreover, it might be the right time to invest in this business as there is minimal competition lying in the current Indian market.
Who is this Business For?
A body piercing business is well suitable for people that carry love for arts and body modifications. This business is all about creativity and allowing oneself the freedom to express arts in different forms. Therefore, if you as a person own such traits then this industry can definitely be your playground as a business investor.
After realizing your trait, your next motto should be opening a body piercing business that could boost accelerate your entrepreneurial journey.
Target Market
Analyzing and understanding the target audience is a key component behind any businesses’ success. A business just cannot operate without knowing its target audience. Thus, a body piercing business’ target audience could be people aging anywhere from 18-35 years old.
This is the reason why one could consider setting up their business in such areas which is youngster centric. You could plan to set up your body piercing business near colleges and universities that could attract a lot of youngsters, eventually increasing your sales. Remember that college going students are the best medium for word of mouth marketing that can help you promote your brand in no time.
How do this Business Generate Revenue?
As the name suggests, a body piercing business owner earns money by crafting arts on people’s body. You can charge depending upon the type of piercing you are performing. The piercing can range from being simple to complex that eventually affects its pricing.
Moreover, the revenue can also depend on factors like how much skilled you are and what are your specialties.
The Growth Potential
Body modification or body piercing business is becoming a popular segment in the modern day business industry. The increasing social acceptance is also causing the industry to expand and that too at a rapid rate. Also, since the Indian business industry is now heavily affected by youngsters’ mindsets, the industry is assumed to emerge as one profitable business segment in the near future. Also, the rise in disposable income of people can also heavily affect this industry, making it more popular among the masses.
